Does SEO That Works by Brian Dean Actually work?


I am no stranger to Seach Engine Optimization.  Following industry experts since 1997, from the advent of Eric Ward, the father of SEO who contributed to SEO for Jeff Bezo’s to testing and using every conceivable software including Majestic, Moz, Ahref, Serpwoo, not to forget blackhat tools like SEONuke.

The industry is forever evolving, however, Eric Ward has always preached, that if you want to rank in SEO, then built content as if search engines did not exist! i.e. Is your content so good that others want to reach out and link to it, if they do, then you benefit with ranking in search; it’s that simple.

Enter Brian Dean

An impressive figure that has risen within the industry in recent years is Brian Dean of Backlinko fame.  What is not conventional about Brian is affiliation to the Internet Marketing leaders circle.

You see, usually, it is your connections and network that give you a boost in popularity, regardless of the quality of your content or delivery.  But Brian, from day one, has delivered exceptionally outstanding quality.

Each content piece he crafts averages about 20 hours per draft, now comparing that to spewing out 3 to 10 articles a week for a blog post.  In fact, in comparison to websites that have churned out 10,000s of posts, Brian’s site has no more that 30.

Brian, as a principal, believes that content should not only epic but also aesthetically satisfying.  backlinko-link-building

The following page serves as a repository of useful articles on the web related to link building.   It could have been served with an introductory message and a list.

However, Brian believed that it needed to be more – engaging, captivating, creative and impressive, yet all it does is house a list of articles.

The results of producing this piece? 649 links from 267 referring domains, positioning the page at #3 in Google (US) and #3 Google (UK) for the keyword ‘link building’.



Follow on from Brian’s success with his blog, which generates 100,000s of hungry people wanted to learn about doing SEO the right way, he decided to put a course together.

Introducing SEO That Works.

I recently enrolled in the SEO That Works training program. And I decided to write up a review of the course.

I first found Backlinko 12 months ago. And it appealed to me because it was data rich, something I am fond of and demonstrates that the creator has conducted thorough research on the subject matter.

There are plenty of internet gurus who can give you ‘hypothetical’ explanations about how things  can work, but Brian shows you examples of WHAT DOES WORK. This captivated me.

There is no fluff and over exaggeration.  In fact, Backlinko does not shy away from letting you know that if you apply the necessary actions and put in the work, then results will follow.

One day I got an email about his training course, SEO That Works.

And I decided to give it a shot…

You see, I run digital marketing at National Tyres. I also run this internet marketing blog.

And I’m always looking for proven SEO strategies that I can use to get higher rankings.

What is included in the course?

Here’s how the course works:

4 modules, videos and worksheets etc.

Each Module covers one critical aspect of SEO. For example, Module 2 is all about creating content. And Module 3 focuses on content promotion and link building.

The course also gives you access to the private mastermind community. I’m not exaggerating when I say this is the best digital marketing community online.

Results achieve from following the actions in the course

The course material talks about finding a base content that has already proven to be popular and build something (content piece) remarkable on top of those base content, think of it like a progressive evolution.

I saw that the Google Self-Driving Car was popular and captured a lot of shares and links for article written about it.  So I decided to create a Power Page – 10 Astonishing Technologies That Power Google’s Self-driving Cars.

The page looks pleasing to the eye, with bright colours and readable text.  It scrolls from left to right.

One critical factor in the course is about outreach, to let other websites, especially ones that have linked to those base content pages, that we have also created something similar to that what they have already covered.  Consequently, as a result, we got 55 referring domains to link back to this page!

What I would like to see improved in SEO That Works

I have a background in education. In the UK, I have completed the PTTLS (Preparing to Teach in the Lifelong Sector) training.

It covers a lot of ground about engaging learners with audio, visual and kinetic teaching.  There needs to be a method that assess each learner along the way.

Brian’s course is full on, with a lot of valuable and useful information alongside workbooks.

But if it attempted to assess my learning progress with questionnaires and other activities during the modules then I would be better equipped to go away and action what is in the workbook.

Otherwise, it is an exceptionally well put together course, and I see that Brian is constantly updating the quality.

So that’s my SEO That Works review.

To wrap up, I would have to say that this has been by far the most engaging course that I have been on in a very long time. Methodical, systemised and action orientated.

If you are disappointed with your SEO efforts and are leaning towards the mantra ‘SEO is dead’, the SEO That Works will breathe life back into it.

About the Author Azzam

As a Digital Marketeer and Entrepreneur, I have been fortunate to have learnt from some of the best of the best. That is what I believe is critical to ensuring anyone’s success. Take what has worked for successful people and make owning it, knowledge first and then applying what you learn by taking action. Persevering on that path will bring about sure success, simple but effective formula.