I am no stranger to Seach Engine Optimization. Following industry experts since 1997, from the advent of Eric Ward, the father of SEO who contributed to SEO for Jeff Bezo’s Amazon.com to testing and using every conceivable software including Majestic, Moz, Ahref, Serpwoo, not to forget blackhat tools like SEONuke.Continue reading
Let’s start with Social Media Blindness
Not a single morning goes by that my social feeds on Twitter, Facebook, Instagram or Linkedin is not filled with noise after noise, even spam.
What does not appeal to any of us, is the constant requests for those free shout-outs or silly exaggerated self-promotions. Many of these are just copy and pasted and shared across all channels.
What is worse for me is the use of Social Media as spam or even begging for support on non-profit campaigns. Don’t’ get me wrong, I love to support non-profit initiatives, but they are just too much in your face, using emotional triggers to win you over, especially when you are supporting various campaigns already.Continue reading
As a Digital Marketing Manager for a National brand, I am responsible for £100,000’s per month on individual paid advertising campaigns, generating £Millions in sales and revenue every month.
When it comes to advertising online, whether it is Google Adwords (PPC), Banner advertising, retargeting, Facebook marketing or SEO, etc, I can confidently say that I am qualified to answer the following question.Continue reading