the art of failing

He did it on the 17th attempt


This biggest for me this year so far has come from watching this skater attempt to jump from one skateboard to another (video embedded).

The guy in this video keeps failing horribly, in fact, 17 times! The pain is visible on his face, but the sheer determination is something to marvel at.

8.9 million views and counting.

Ask yourself – would this video be as interesting if he only showed you the one clip of him finally nailing the trick?

Not only is failure usable content, but it strengthens your story, makes you more relatable and makes people like you more.

But it ONLY works if persist until success. Because once you nail it, it’s a narrative of triumph and tenacity. Before/after via demonstration.

So, what is the point you are making here Azzam?

You have got to stop making excuses, step up you game! 

Excuse: I just don’t have time, especially with kids, work, personal and social needs:
Answer: Why don’t you wake up at 5 AM, there is even a Facebook group dedicated to 5 AM wakers!

Excuse: If I only had more money:
Answer: Seriously!  Look at all the crap around your house and start selling it off.  Why not get a job working as a delivery driver, get that cash ready to invest in your business.

Excuse: I am stuck, just don’t know where to start:
Answer:  Plenty of coaches out there that can train you up.  Why not take an online course on finding a niche?

Excuse: I don’t think I have what it takes to do it:
Answer: Of course you do! You just need to get your hustle.  I know people in remote parts of 3rd world countries doing amazinng things.

Look! You are amazing, just belive in yourself.  I believe in you.

The world needs people to step up their game and make changes happen.

Stop making and excuse and get your hustle on, make some waves.

Here are two actions that you can take today:

Action item #1: Share this with that one person you know who could use some encouragement.

Action item #2: Leave a comment below and tell me the limiting belief that is holding you back.

Here is a template to get you started: “My biggest limiting belief of 2015 is [insert your excuse].  This has kept me from [describe what this has prevented you from doing].”

About the Author Azzam

As a Digital Marketeer and Entrepreneur, I have been fortunate to have learnt from some of the best of the best. That is what I believe is critical to ensuring anyone’s success. Take what has worked for successful people and make owning it, knowledge first and then applying what you learn by taking action. Persevering on that path will bring about sure success, simple but effective formula.