One of the unwelcome phenomena with Kindle Publishing given its low barrier to entry for start-up costs has been the mass production of low-quality eBooks into the Kindle book market.
With the first ten books on the myriad of health benefits of using coconut oil, came another 20 eBooks piling on top of those.
They all have slightly different eBook covers, and the written contents are also not the same, but for $2.99 eBook readers are largely seeing duplication rather than original thought.
This is leading to negative reviews with a number of people complaining about the “same same” nature of all these products.
We bring this up here because a similar thing is happening with Amazon FBA space at the present time as more people try to take advantage of the physical goods opportunity.
When using Alibaba, you are usually looking to find a manufacturer for a product idea that you’ve seen, heard of, or would like to have produced.
When finding the manufacture in the Far East for that product, you’ll usually discover that they make the product already.
This is beneficial because they should be already successful in the manufacturing process by now, but it also has downsides too.
When you order that innovative iPad cover that swivels on a 360-degree hinge, you may discover later that you are number 30 on the sellers list.
There are 29 other Amazon FBA sellers who are actively selling the same product on Amazon. We are not talking a similar product here either.
No, no. We’re talking about the exact same product.
They are already selling what you are planning to have made, packed, shipped, transported, unpacked and later sold on the Amazon site.
Often they bought their supply from the same factory; they just got there before you did.
While there can be safety in numbers, the more people who go into the Amazon FBA programme and choose the best-selling products, the more the competition will be barking at your heels like an over-eager dog looking for his next meal.
Other sellers with a low Amazon Sales Rank mean the product is selling well (a good sign), however too many sellers can often mean a race to the bottom with pricing trying to beat out their other 29 competitors selling the same product (a very bad sign).
Marketers are talking about the need for a USP.
This means a unique selling point. Something to differentiate your product from a competitor’s product. In the case of white labelling the same product as everyone else in that market segment, the only real way to differentiate is with better product photography, a more convincing product description, and keeping the product in stock at all times.
There is not much leverage there.