Category Archives for Social Mileage

5 Steps on How To Create An Awesome Sales Webinar

Vector online conference concept in flat style

There’s literally hundreds of thousands of people into online business these days. There’s affiliate programs for thousands of different companies, many of whom offer commissions for advertising their products and helping to get them sold.

But with all this opportunity to make money with commission-based affiliate programs, where should you start? The Internet lives, breathes, and sleeps online business, and there’s MANY different ways to go about advertising to increase sales. In this article, we’re going to be focusing specifically on how to do a sales webinar.

With this step-by-step process, you can increase your sales and profits with easy to follow strategies and “tricks of the trade” that really work. Once you know how to do a sales webinar the right way, you’ll know how to do it for any affiliate program or business you want to promote.

What Skills Are Required To Host A Sales Webinar?

1. The Art Of Persuasion – This skill is useful in both written language and in public speaking. There are multiple aspects of persuasion that you can study to become better at it. Here’s a few links to get you started :

6 Universal Methods That Will Help You Master the Art of Persuasion

The 21 Principles Of Persuasion

Learn The Simple Tricks To The Art Of Persuasion

One of the arts of persuasion is Repetition. Most people have subconscious “filters” in their minds that disregard monotonous speech or written text. But once you repeat a specific key point, subject, or fact, 3+ times, people remember it! Why? Because the human mind is “naturally programmed” to be attentive to repeat statements because of survival instinct. Talk show hosts do this all the time. They repeat messages or phrases designed to drive home an important point, and people remember it as the highlight of the program. But you should also be cautious with repetition and use it sparingly, as multiple repetitions are hard to keep track of, get “lost in the shuffle”, and lose their potency with an audience quickly.

2. Motivational Skills – Being able to “motivate” someone into taking action is a precious skill to have. Motivational speakers are famous for igniting passion and hope in their audience, every time they hold a speech.

There are multiple aspects to motivational speaking you can study online to become better at it, and in return, you’ll create a higher quality webinar. Check out the following links for some guidance :

How To Become A Wildly Successful Motivational Speaker

Motivational Speaker Certificate Course Online

3. Welcoming Social Skills / Demeanor – A proper sales webinar should be done with a welcoming demeanor and overall feeling presented to the audience. Social skills are necessary when hosting webinars, because when you know people in society enjoy who you are, you stand a much better chance in getting your message across. And when you’re a natural “social butterfly”, the audience will be much less likely to become fidgety or uncomfortable.

4. Language Patterns – Reframing, Presuppositions, Single Bind, Double Bind, and Embedded Commands are all examples of language patterns. The better you get at using language patterns used in society, the better you’ll do.

Sure, everyone’s heard of a Catch 22 (which is an example of Double Bind). Which is a term to describe a situation that’s going to end badly, and there’s no way out of it either way. “You’re damned if you do, you’re damned if you don’t. This is some kind of Catch 22!”. But if you get exceptionally good at using Catch 22 Propositions to tempt potential buyers in the webinar audience, you stand to do much better. Here’s a quick example :

Webinar Speaker : “So, you’re stuck in a 9-5 job and you need to make more money. Well, look at it like this : You might keep the job you’ve got, and you might lose it, but either way, I can make things better. You’re current job isn’t earning you enough, and you NEED more money. You’re in a Catch 22, and I’ve got the solution!”

There’s many kinds of language patterns you can use to make your sales webinar shine, but it’s up to you to look them up and see which ones you can use to “fit in” with your sales effort. Here’s a link to a few language pattern sites you’ll find helpful :

Close More Deals Using Assumptive Language Patterns

Language Patterns – Max Persuasion

5. Involve The Audience Through Participation – A webinar can be made into something more beneficial to the audience when it’s Live, and allows the members to participate through asking questions, being quizzed, competing with other audience members, and more. You get much more accomplished and webinar participants are generally more satisfied when attending Live web events.

webinarfeat

 

A Sample Step-By-Step Sales Webinar – “Mix And Match” These Steps To Create Your Own!

1. Create A Compelling Title For Your Webinar Event – If you’re hosting a webinar exposing hidden theft rings within the software industry, you wouldn’t simply label it as “Theft In The Software Industry”. It sounds boring and uninformative. Instead, using a title like “Software Theft Rings Exposed! Organized Crime Inside The Software Industry!” is much more robust and explanatory.

Make Sure Your Webinar is Branded!

Impress prospects and customers while promoting your brand with advanced webinar rebranding features.  You can add your logo and brand colors to your webinar room, waiting room and email notifications for total brand experience. This creates a greater impact on your audience.

2. Introduction – Be tactfully brief when explaining what the webinar is all about. Introduce the solution your offering to a problem, and be passionate about the delivering your message. Make it a point to only summarize the product or service you’re offering within the introduction.

3. The “Heart/Guts” Of The Webinar – This is where you go in-depth to explain exactly how and why people should subscribe to your service, buy your product, etc. Statistics help a lot, as do concrete examples of real life situations where your product or service would help. Being able to relate to your audience and exhibit passion about your product or service and how it’s helped you, works well too. (Remember how we mentioned social skills and demeanor help a lot to deliver your message effectively).

4. Conclusion / Final Persuasion Attempt – “Drive home” the main points of your webinar is to with a passionately persuasive outcry to convince the audience your product or service can solve their problem. And don’t come across like you feel indebted or guilty to the audience. You shouldn’t act sheepish to them just for the possibility of them buying your product.

Instead, pleading with them to listen to their inner “voice of reason”, is one strategy. Another is to exhibit genuine “surprised shock” at how well your product or service performed in your own life, and that you yourself were surprised at the results. At the very end, you should be convinced you’ve done a great job, and feel confident about how well you did. If you feel like you “messed up”, then edit those parts of the webinar and republish it.

5. Send A Follow Up Email – It’s a proven fact that webinars sending a “Follow Up Email” have higher sales conversions. When it comes to introductions to a product or idea that’s new, people are always hesitant. Why? Because something new is risky and untested to them. Even if they are genuinely interested, a webinar attendee may let your opportunity slip by them because of uncertainty. Uncertainty itself could prevent them from looking you up again, so making it easier with a posted follow up email ensures they have your contact details on file.

Experts to learn about effective webinars

A Bit About Amy Porterfield : Famous Internet Marketer And Coach

Amy Porterfield is one of the most well known modern day Internet marketing heros there is. She’s worked with Harley-Davidson, Tony Robbins, and more. And with her 14 years of marketing experience, she now teaches entrepreneurs and small businesses how to make the most of their marketing potential.

Amy Porterfield : My favorite success quote is “never let your memories be greater than your dreams.” I love this quote because it’s so easy to get caught in the memories or things that have happened in the past, and I think some of the times, it holds us back from really dreaming big and going for those big goals.

Amy Porterfield : “Okay. I’m going to change lives today, I’m going to impact lives. I’m going to be productive. This is what I’m going to work on.” Just getting really clear how you’re starting your day means so much to the flow of your day and your productivity.

A Bit About Lewis Howes : Famous Multi-Millionaire And Online Business Founder

Lewis Howes is a well known keynote presentation speaker, the author of the book School Of Greatness, an entrepreneur, and business smarts coach. He’s also an Arena League ex-football player.

Lewis Howes : “The world makes room for passionate people.”

Lewis Howes : “Each day you’re presented with a choice. You can either keep your greatness hidden under a pile of fears, regrets, and excuses, or you can let it out. So the best way to begin unlocking inner greatness is to make a conscious choice to live out the rest of today, with the best you.”

How to Use Amazon to find the best Interests For your Facebook Ads

How to Use Amazon to Find the Best Interests for Your Facebook Ads

I’m going to show you how to use Amazon to find the most passionate people in your niche.

These people are probably already buying products and services in your niche, so you can target them with your Facebook ads.Continue reading

the art of failing

He did it on the 17th attempt

 

This biggest for me this year so far has come from watching this skater attempt to jump from one skateboard to another (video embedded).

The guy in this video keeps failing horribly, in fact, 17 times! The pain is visible on his face, but the sheer determination is something to marvel at.

8.9 million views and counting.

Ask yourself – would this video be as interesting if he only showed you the one clip of him finally nailing the trick?

Not only is failure usable content, but it strengthens your story, makes you more relatable and makes people like you more.

But it ONLY works if persist until success. Because once you nail it, it’s a narrative of triumph and tenacity. Before/after via demonstration.

So, what is the point you are making here Azzam?

You have got to stop making excuses, step up you game! 

Excuse: I just don’t have time, especially with kids, work, personal and social needs:
Answer: Why don’t you wake up at 5 AM, there is even a Facebook group dedicated to 5 AM wakers!

Excuse: If I only had more money:
Answer: Seriously!  Look at all the crap around your house and start selling it off.  Why not get a job working as a delivery driver, get that cash ready to invest in your business.

Excuse: I am stuck, just don’t know where to start:
Answer:  Plenty of coaches out there that can train you up.  Why not take an online course on finding a niche?

Excuse: I don’t think I have what it takes to do it:
Answer: Of course you do! You just need to get your hustle.  I know people in remote parts of 3rd world countries doing amazinng things.

Look! You are amazing, just belive in yourself.  I believe in you.

The world needs people to step up their game and make changes happen.

Stop making and excuse and get your hustle on, make some waves.

Continue reading

Drive traffic back to your own site with this Sniply hack!

Social Media Blindness Not a single morning goes by that my social feeds on Twitter, Facebook, Instagram or Linkedin is not filled with noise after noise, even spam. What does not appeal to any of us, is the constant requests for those free shout-outs or silly exaggerate self-promotions. Many of these are just copy and pasted and shared across all channels. What is worse for me is the use of Social Media as spam or even begging for support on non-profit campaigns. Don’t’ get me wrong, I love to support non-profit initiatives, but they are just too much in your face, using emotional triggers to win you over, especially when you are supporting various campaigns already. What I don’t mind is relevant and engaging content. The consequence of this is that we develop a Social Media blindness, similar to Banner blindness whereby we tune our brain to filter out all of the noise and only pick out those things that are relevant or matter to us. If something is shared, even using click-bait tactics, yet it happens to be relevant to me, I will click and check out the information. So, if you want to engage with an audience, then give them what they want to see, it’s that simple. Content Curation for Social Media Content curation is whereby you sift through vast amounts of content by subscribing, following and liking different social profiles and websites and presenting that to an audience. It is difficult to craft unique content all the time, regularly and consistently. In a bid to stay active and engaging consistently, it is far easier to find a piece of content and share it. But, in this article we want to look at how we can use this method to benefit our content on our own website to increase the number of visitors. Let’s explore that in a little more detail. Epic content Firstly, what you need is a piece of content on your website that is EPIC. So exceptionally good, that anyone who reads it knows that it is of quality and value. Assuming you got that sorted; let’s look at how you use social media content curation to drive traffic to your site. Snip.ly Snip.ly in my opinion is a highly underrated tool, used effectively, can be a Swiss army knife in your arsenal of tools to build traffic. On their website they state; “Share Content. Drive Traffic. – Attach a call-to-action to every link you share” Here is an example of Snip.ly in use by some major players: Those snip.ly links actually trigger a clever little script that works as an iframe on the original article. When this magic happens, a floating widget (that can be customised) appears on the page. When you look at this widget you would be inclined to think it is a either part of the website or a promotional ad, but nothing more indifferent. Take a look at the URL It is this part of the URL that tells Snip.ly to display that widget, when in fact it has nothing to do with the original post or site, nor does it need to interact with it in anyway. The magic is in the link. I have shown these types of articles to several people, and they were none the wiser until I explained the beginning part of the URL. What does the Snip.ly widget do. As the strapline for Snip.ly explains, it allows you to include any call to action you desire. Most importantly for me, drive visitors to my site. Before we get into setting up a Snip.ly campaign, let’s look at how it should be used. With this tool in my arsenal, I now have the confidence to share more and more content that is useful to the audience I target, without the backlash of being perceived as a spammer or constant self-promoter. What I have actually done in this post is a) first I pasted the link into Facebook and it autogenerate that title, image and description (meta data). But instead of allowing others to click the image to be redirected to the website I created a screenshot and deleted the meta data and uploaded it as an image. I did this as I did not want anyone to click the link and not use my Snip.ly URL; but still wanted to mimic what looks like a share. b) A little blurb c) A call to action to click the link (as image does not work :p ) When the link is click it activates Snip.ly, display the article with my widget. Where to share? Don’t get me wrong, unless you are Guy Kawasaki, you can’t just always share links. There has to be some engagement. So I have joined many Facebook groups, following people on twitter and making connections with people on Twitter. But this was an activity I was doing anyway. It just happens that now I can start engaging and making more conversation with people in and around the content that I share, which you should be doing anyway. Here are some of the results: What you are seeing is that my shares of that two different posts has attracted 8 clicks to my website. Granted you can argue that these are low numbers, but articles on my own website already gets 10,000s of visitors through other activities. This is just another way to compliment those activities, while building a social presence sharing excellent content. The promotion of my own content is an after-thought. Snip.ly makes it easier with a few clicks in Google Chrome extension. The amazing thing about Snip.ly is that it will maintain the meta data from the original article i.e. titles, descriptions, images, etc and nothing gets skewed. All it does is add you widget. Unfortunately, if someone clicks the share buttons included in the post then the snip.ly link will not pass over. But, if others share your post in Facebook, twitter, etc and the link your created is included then then the widget will appear when others see it. Scalability. Is this scalable, I think so. If you are able to find a piece of content that others will share and consequently increase reach, then this is the type of content you want to find and share. Try using tools like buzzsumo, ahref content explorer and other tools to find content that has already proven to be popular and share. It even works for Youtube, sharing popular videos in Facebok can garner a lot of reach. Optimisation. Like any content, we do like to follow on with a related piece of content. Blog posts have a widget that displays related content that we frequently click to check what else is there from the site in question. If your content shared in the Snip.ly content is not related, then you obviously get a lower conversion. That did not stop me, because althought I was sharing content to the same audience, my content in the widget was not related to the article in question. If, I was to craft a list of content that were similarly related I believe the conversion would be better than the 12.9% achieved. Setting up Snip.ly Exceptionally straightforward after you have an account setup. 1 – Create a profile/brand You need to assign a profile or brand. Think of this like an account with individual campaigns. You can do this by either going to the dashboard or setting up from the homepage. If doing it via the homepage it will require you to snip a URL first. In the dashboard you just click the ‘new brand’ button. From the pop up that appears, add a Profile image, URL and Name. Its important to make this look appealing as people may not click the link your are promoting and want to know more about the brand/you. 2 – Create a snip Whenever and from whereever you snip a URL i.e. hompage, dsahboard, extension, etc a widget pops up. In this widget you either create a call to action or preselect one you created before. If you create a new one, you will need to select a brand. Once a brand is selected you can either create a button, text link or even collect email addresses. Email addresses are collected in Snip.ly and then would need to be exported to a mailing solution. You can even customise the look and feel. Once done, just copy the snip.ly link and you good to go. A blatant marketing summary would be: Step one – create a landing page about say – weight loss. Step two – mine the web for the most popular articles on the subject. Step three – snip those articles with some Call to action that leads to your landing page. “Get your free weight loss program here” step four – share your snips in trending conversations about the subject. Especially look for Tweetchats, etc hosted by the person who’s content you are framing. And be sure to @ mention them step five – rinse / repeat / send emails

Let’s start with Social Media Blindness

Not a single morning goes by that my social feeds on Twitter, Facebook, Instagram or Linkedin is not filled with noise after noise, even spam.

What does not appeal to any of us, is the constant requests for those free shout-outs or silly exaggerated self-promotions.  Many of these are just copy and pasted and shared across all channels.

What is worse for me is the use of Social Media as spam or even begging for support on non-profit campaigns.   Don’t’ get me wrong, I love to support non-profit initiatives, but they are just too much in your face, using emotional triggers to win you over, especially when you are supporting various campaigns already.Continue reading

Shocking: How Quickly Traffic Monsoon’s Money Pool Will Dry Up and Leave You Hanging to Dry. Warning! Do not Invest Until You Have Read This.

losing money with Traffic Monsoon

As a Digital Marketing Manager for a National brand, I am responsible for £100,000’s per month on individual paid advertising campaigns, generating £Millions in sales and revenue every month.

When it comes to advertising online, whether it is Google Adwords (PPC), Banner advertising, retargeting, Facebook marketing or SEO, etc, I can confidently say that I am qualified to answer the following question.Continue reading