Category Archives for BLOG

the art of failing

He did it on the 17th attempt


This biggest for me this year so far has come from watching this skater attempt to jump from one skateboard to another (video embedded).

The guy in this video keeps failing horribly, in fact, 17 times! The pain is visible on his face, but the sheer determination is something to marvel at.

8.9 million views and counting.

Ask yourself – would this video be as interesting if he only showed you the one clip of him finally nailing the trick?

Not only is failure usable content, but it strengthens your story, makes you more relatable and makes people like you more.

But it ONLY works if persist until success. Because once you nail it, it’s a narrative of triumph and tenacity. Before/after via demonstration.

So, what is the point you are making here Azzam?

You have got to stop making excuses, step up you game! 

Excuse: I just don’t have time, especially with kids, work, personal and social needs:
Answer: Why don’t you wake up at 5 AM, there is even a Facebook group dedicated to 5 AM wakers!

Excuse: If I only had more money:
Answer: Seriously!  Look at all the crap around your house and start selling it off.  Why not get a job working as a delivery driver, get that cash ready to invest in your business.

Excuse: I am stuck, just don’t know where to start:
Answer:  Plenty of coaches out there that can train you up.  Why not take an online course on finding a niche?

Excuse: I don’t think I have what it takes to do it:
Answer: Of course you do! You just need to get your hustle.  I know people in remote parts of 3rd world countries doing amazinng things.

Look! You are amazing, just belive in yourself.  I believe in you.

The world needs people to step up their game and make changes happen.

Stop making and excuse and get your hustle on, make some waves.

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Does SEO That Works by Brian Dean Actually work?


I am no stranger to Seach Engine Optimization.  Following industry experts since 1997, from the advent of Eric Ward, the father of SEO who contributed to SEO for Jeff Bezo’s to testing and using every conceivable software including Majestic, Moz, Ahref, Serpwoo, not to forget blackhat tools like SEONuke.Continue reading

101 Actions for a Complete Website SEO Technical Audit

At the end of this post, there is a example SEO Technical Audit Google Spreadsheet for in-house teams and agencies jam-packed with action points Included also are Site Crawl, Navigation Checks, 404 Errors, Mobile Usability Errors and 404s (mobile) sheet tabs for additional action notes.

A  website Technical Audit is at times referred to as an SEO Technical Audit. This is due to the importance a search engine gives to different factors that determines the ranking position of a site.Continue reading

Shocking: How Quickly Traffic Monsoon’s Money Pool Will Dry Up and Leave You Hanging to Dry. Warning! Do not Invest Until You Have Read This.

losing money with Traffic Monsoon

As a Digital Marketing Manager for a National brand, I am responsible for £100,000’s per month on individual paid advertising campaigns, generating £Millions in sales and revenue every month.

When it comes to advertising online, whether it is Google Adwords (PPC), Banner advertising, retargeting, Facebook marketing or SEO, etc, I can confidently say that I am qualified to answer the following question.Continue reading