With online marketing, we’re always looking for the holy grail. The one great idea that can catapult us to great success, crazy riches, the Kim Kardashian or Puff Daddy celebrity lifestyle, and more.
Tim Ferriss’ book, The Four Hour Workweek, became the bible for digital nomads around the world who wanted to free themselves from the cubicle and live a location independent lifestyle (or just one with more options).
The reality was that at the time of publication, Ferriss was working more than 80 hours a week and the book title wasn’t his idea…
Move ahead a few years, and we’re now seeing YouTube celebrities pop-up with a growing social following, hundreds of thousands of video views, a rabid crowd of fans catching their live broadcasts using the Periscope app, and all achieved in record time. One example is Dave Koziel.
Dave Koziel used to work at the local UPS depot, but branched out first into eBay trading and Amazon FBA by buying cheap at the pawn shops & discount stores and selling online.
This worked okay until one of his employees failed to note problems with items being sold and Koziel failed to look at the reviews in his eBay dashboard.
Ebay eventually stopped his being a seller in their marketplace.